Project Case Study: MK Rent A Car (mkrentacar.com)

Masterkey Rent a Car

🧾 Client Brief

MK Rent A Car ek local car rental service hai jo apni online presence banana chahti thi taaki:

  • Customers easily online booking kar saken

  • Company apne fleet & services showcase kar sake

  • SEO-friendly & mobile responsive website ho

  • Simple admin panel se content manage ho sake


🔧 Our Approach

1. Requirement Analysis & Planning

  • Client se detailed meeting ki gayi to understand business goals

  • User personas define kiye: tourists, locals, corporate clients

  • Competitor analysis kiya for car rental industry

2. Wireframing & UI/UX Design

  • Clean & professional layout design kiya using Figma

  • Focused on mobile-first responsive design

  • Easy navigation with clear CTA buttons like “Book Now”, “View Fleet”

3. Development (Front-end & Back-end)

  • Website developed using:

    • HTML5, CSS3, JavaScript

    • Bootstrap for responsiveness

    • PHP or WordPress (optional) for easy CMS

  • Booking form integrated with basic validation

  • WhatsApp integration for instant inquiry

4. Content Writing

  • SEO-friendly content likha based on local keywords

  • Clear service descriptions, customer benefits, and FAQ

  • Testimonials & About section ko authentic tone diya

5. SEO & Performance Optimization

  • On-page SEO: Meta tags, alt texts, structured data

  • Optimized images & minified code for fast loading

  • Integrated Google Analytics & Search Console

6. Testing & Launch

  • Cross-browser & device testing kiya

  • Client ko demo diya, feedback liya

  • Final site go-live kiya with proper backup & support


📱 Features Implemented

  • Mobile Responsive Design

  • Booking Inquiry Form

  • Car Categories Showcase

  • Testimonials Slider

  • Contact Form with Google Maps

  • WhatsApp Chat Button

  • SEO-optimized pages

  • Easy-to-update CMS (optional if used WordPress)


🧩 Tools & Technologies Used

AreaTools / Stack
UI DesignFigma / Adobe XD
FrontendHTML5, CSS3, JS, Bootstrap
BackendPHP / WordPress
FormsHTML + JS Validation / WP Forms
SEOYoast SEO (if WP), Manual Meta Setup
AnalyticsGoogle Analytics, GSC